Small steps for the future

Welcome to this week’s journal. We trust your week has been productive and rewarding. Here’s a glimpse of what we’ve been working on.

Irving

Earlier this week, we shipped out another Irving bottle. With only 5 bottles remaining, now’s the time to secure yours before they’re gone.

Brand Tees

This week, we received our brand new tee shirts, and they look and feel incredible. We’ll be rolling out content soon to give you a closer look. The release date is set for May 6th, with the price to be revealed shortly. We've also ordered custom back tags, which we’ll be hand-stitching onto each shirt for that extra touch of craftsmanship.

Knit Sweater

We’ve been making steady progress with the knit sweater. Right now, we’re waiting for our second sample to arrive at HQ, and we’re hopeful it’ll be the final one. While we wait, we’ve ordered the hang tags that you voted for on our Instagram—expect them to arrive next week. These careful steps now will ensure everything is perfectly in place when we’re ready to release the sweater.

Laziness and being Productive, our thoughts.

This week, we've found ourselves feeling a bit unproductive and even a little lazy. It’s not uncommon, especially when our weeks are usually packed with Magnus work, constantly moving. But this week, things slowed down, and not much was happening. We felt stagnant, but this pause gave us the space to reflect.

We've been so on top of our schedule recently that we’ve actually found ourselves ahead of plan for many of our products. It’s easy to mistake downtime for being unproductive, but in reality, we’ve been making strides behind the scenes.

Outside of Magnus, life keeps moving—college, friendships, relationships. Juggling all of these requires balancing priorities, and this week was physically demanding between swimming and school. We had to put our physical and mental health first to push through.

It’s important to remember that taking breaks is okay. With a schedule that’s always busy, sometimes you need a day off. Whether it’s spending hours in the park with friends or just lying in bed for a while, those moments of rest are essential for recovery. This week had a lot of those moments, and while we felt guilty at times, we realized that sometimes, slowing down is exactly what we need.

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We’re excited to get back to it this week. We’re expecting our second sweater sample to arrive and can’t wait to start creating content for our brand shirts. Wishing you all a wonderful week, filled with productivity, meaningful connections, and plenty of life. Enjoy the rest of your Sunday.

-Magnus